Digital Marketing for Banking and Financial Services Summit will explore how the finance industry could Optimise digital technologies and savvy marketing strategies to acquire and convert customers, increase revenue and an unparalleled competitive edge.
Conference Overview
There is little doubt the financial sector has lagged behind other industries, in its adoption of digital technology as part of its marketing planning and execution. As customers become increasingly tech savvy, digitally centered and view banking as a thing you do and not a place you go to, it is imperative the financial industry comes out from the shadows to forge a strong presence in the digital sphere. Coupled with a generally negative public perception, financial institutions need to develop strategies that will gain the trust and confidence of customers in order to stay visible, competitive and drive revenue. Todays marketers must know how to reach customers across multiple channels, with positive and credible messages and meet them on their terms in a transparent and personalised way.
This landmark three day conference and workshop event has been designed to provide a comprehensive range of subject matter to ensure industry marketers are well equipped to develop more customer centric strategies and use all available data and technologies effectively to reach, acquire and ultimately convert and retain customers.
Delegates will be saturated with a myriad of case studies from financial institutions which have excelled in the use of digital technology to win over customers. Invaluable insights will be shared which can be directly applied to organisations to improve existing marketing campaigns or kick start new ones.
Book today to reserve your place at this must attend event on the 2015 digital marketing event calendar.
Dates: 25-27th March 2015
Time: 8:30am - 5:30pm
Location: Grace Hotel, Sydney
Specific topics over three jammed packed days include:
Who will attend?
CMOs, and senior personnel in marketing, and advertising, digital and interactive, analytics, content development, research, branding, and customer relations, and strategy; Media Agencies, Consultants, Vendors and Solutions Providers in Communications, Strategy, SEO, Automation, Social Media and CRM, Analytics, Research and Software and all other stakeholders in the digital marketing realm will benefit from the broad yet highly relevant subject matter.
To register for the conference please download the brochure and fax the form to IBRC or you can email register@ibrc.com.au or call:
Registrations Manager
IBR Conferences Pty Ltd
Tel: +61 (0) 2 9896 0776 | Fax: +61 (0) 2 9896 0796 | register@ibrc.com.au | http://www.ibrc.com.au
