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28 Nov 2012 - Boutique managers target SMSF's

By: Benjamin Levy, Money Management
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Industry commentators have tried to outline an approach by which the boutique funds industry can avoid being sidelined by the rise in self-managed super funds (SMSFs) and the independent investor market.

Pengana Capital portfolio manager Steve Black said affected asset managers must come up with innovative structures that allow for the flexibility and tax advantages that can be found in the managed account structures popular among independent investors.

While that would increase administrative costs, fund managers should investigate using technology to lower those costs, he said.

Technology was already improving systems to help fund managers come up with structures that weren't too expensive or onerous for investors, Black said.

At the same time, Bennelong chief executive Jarrod Brown urged fund managers to focus more on increasing their market presence and branding if they hoped to capture the attention of the SMSF and independent investor market. 

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