HFA Holdings has announced it will re-brand and re-position their Australian subsidiary, HFA Asset Management to “Certitude Global Investments” from August 1.
The announcement said that Certitude will increasingly offer single manager products to Australian investors, expand their target market to the institutional end of the spectrum, and provide greater simplicity and transparency in line with current investor requirements.
The company also announced that it was in the final stages of negotiating an exclusive distribution agreement with a leading European based asset manager, expected to be launched in early August.
HFA suffered, as did many fund of funds during the GFC, from redemptions and liquidity in underlying investments, and has seen FUM fall from over $10bn to the current level of A$5.7bn.
